Forty-eight percent said Match, a paid site, but Plenty Of Fish (free) and e Harmony (paid) tied for second most popular, with 23 percent apiece.But in terms of overall satisfaction, our survey found that free dating sites actually score a touch better than paid ones, probably because they're a better value.So a person who randomly sends out dozens of “hey” messages to would-be dates would have to pay a higher price to make contacts than someone who does it more selectively. Our survey suggests that 45 percent of online daters have tried multiple dating websites or apps.In the meantime, the bottom line is that while some users think quality does come at a price, there are benefits to free dating services as well. Shopping links are provided by e Bay Commerce Network and Amazon, which makes it easy to find the right product from a variety of online retailers.The stigma once associated with online dating is disappearing. Now, 87 percent of males and 83 percent of females agree with the statement, “Online dating is socially acceptable.” But, even with this shift, online dating and mobile apps still face ongoing challenges.According to Pew Research Center, 54 percent of online daters felt that someone else seriously misrepresented themselves in their online profile.
In the 2016 Consumer Reports Online Dating Survey, more than 9,600 people who had used an online dating service in the last two years were asked which one they had joined.
Although our survey found that no dating site or app sweeps online daters off their feet in the satisfaction department, Ok Cupid is rated highest overall by respondents, and Grindr, a free app for gay men, is also near the top.
Some experts argue that paid sites attract more serious users.
“If sending messages had a price or you could send only a fixed number per day, people you contact online would know you had to give up something to do so, which would incentivize better behavior,” he says.
Perhaps beyond just charging for messages, sites could adjust the price according to how high quality someone's engagement seems to be.