Optimize your HTML by removing excess spaces, comments, tags and commentary, especially on your home page, to minimize file size and download time.Products like Antimony Software's Mizer and VSE's HTML Turbo automate this process by removing excess characters and HTML to optimize your HTML and Java Script.Sites that provide only links to other sites are essentially meta-lists (although Yahoo seems to be doing well :), while sites that have some information that's useful to the user stand out and will be revisited. Stale Web sites say "been there, done that." For the information to be valuable it should be well-edited.A recent check of webreference.com's statistics confirms this, our content providers account for 62% of Web Reference.com's total impressions. For external links include only the best sites with concise descriptions.One huge table takes much longer to display content than stacked smaller tables which display one at a time.Microsoft's IE5 has a FIXED table width feature that speeds table display, unfortunately this is proprietary and does not work on Netscape's browser.Here are the Web site guidelines that we follow at Original content is the most important trait of a great Web site.
Utilize page display speedups such as the WIDTH and HEIGHT attributes for images.
Your Web site should reflect the culture of the Web, which we call the "Gift Economy." (Witness Netscape and Microsoft.) Very few sites (5%) can charge for admission or require membership, and many people avoid sites with these barriers.
Give away something valuable: information, software, advice, humor, and people will flock to your site.
Story Server, marketed by Vignette, is a database-driven, template-based Web site publishing system, which we (internet.com) are transitioning to for our sites (is the first site to be converted to Story Server).
Template-based database publishing systems are much more efficient and consistent for publishers, give users a richer more targeted experience, and when coupled with ad software, give advertisers higher clickthroughs.